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분야
ppt2. What changes would you make to the firm’s current target cost system
and strategy?
3. Why did the firm shift the responsibility of product planning from R&D
to marketing?
4. Evaluate the firm’s decision to place multiple products in each price point.
5. How important are profit(P), quality(Q), and functionality(F) to the industry
and the firm?
1. SLR unsuccessful in ST but strategically important in LT
2. Encouraging prompt identification of consumer trend
and rapid launching of a consumer-satisfying product
3. Broke barriers between departments and encouraged
cross-functional communication
More aggressive approach to the SLR market would appeal to professionals in the industry, showing its commitment to the existing “Olmpusers”
