Fonterra
Cooperative Company
Founded: 2001
-Type: Cooperative
owned by nearly 11000
dairy sharing holders
Product of Fonterra?
Milk and milk-based products
for :
“Natural dairy goodness delivered with care.”
natural, safe, high-quality
Fonterra’s
Internationalization
Benefits of New Structure
Help to find new market
-Specified Region
Can concentrate on
strategic choices that firms can choose from. However, companies even from the same industry have different types of assets and internal environment. So the firms have to make a proper analysis of them and choose the right strategic choice that fits to their situation. That is what strategic management process is.
2. Company Descriptions
Brinker international
1) Introductions
Brink
of business. It makes standardization of system, computerized every database, enhancing work efficiency and quality, providing same quality service.
(2) Technical Skills
CESCO constructs the biggest institute of insect control technology and only production line by itself in Korea. The institute has and hold about 100 master or doctor researchers and 2,193 typeof insects control programs about
. Introduction of ZARA
(1) Concept of SPA and Fast fashion
SPA which stands for ‘Specialty store of Private label Apparel’ came into the world in 1987. When America’s apparel brand ‘GAP’ took over ‘Banana Republic’ in 1987, people started to call their business status as ‘Specialty Store Retailer’. A SPA controls over plan, production, distribution, and retailing and thro
Internationalization: firms extend products and services in overseas markets, usually from their home country
Globalization: the process by which businesses create value by leveraging their resources and capabilities across borders, and includes the coordination of cross-border manufacturing and marketing strategies
Internationalization is the first stage in the globalization process