소개글
[국제경영] 도요타의 MNC전략(영문)에 대한 자료입니다.
목차
Internationalization
Example:Toyota
Russia
Europe
China
Korea
Conclusion
본문내용
Internationalization: firms extend products and services in overseas markets, usually from their home country
Globalization: the process by which businesses create value by leveraging their resources and capabilities across borders, and includes the coordination of cross-border manufacturing and marketing strategies
Internationalization is the first stage in the globalization process
Extending successful home market products and strategies
Taking advantage of factor resources available in the worldwide marketplace
Building scale economies
Acquiring economies of scope: build-up of global expertise and contacts