III. Overseas Chinese Capital in East Asian Region
1. Hong Kong
The population of Hong Kong is about 6.3 million and 98% of it is Chinese with 90% of them are from Guangdong province. The external structure of large corporates in Hong Kong seems to be westernized but the internal look shows rather family-oriented management system. Until 1988, ten family-owned companies dominated about 54
like price or quick delivery service. And these cannot be competent factors to the company for the long run. In addition, although Pizza Hut developed menus for Koreans’ taste at first, their pizzas are getting boring and featureless. However, Mr. Pizza’s advertisements show new menus all the time. With these problems, we selected Pizza Hut as the subject for the final group project.
years
5.Perform green marketing through holding events
such as ‘Planting 100 trees on Tree-Planting Day” or
Hosting environmental lectures in TOMNTOMS
Academy as a long-run project.
“Bulid 11 more stores at suburban areas
(such as Pusan, Dae-Jeon) to accomplish
30% increased profits rate of increase over the
Last year in next 2 year and to be “a real
Korean brand.”
deal with it.
2. General background and current trends of hotel industry
Characteristic of hotel industry
The hospitality industry consists of companies within the food services, accommodations, recreation, and entertainment sectors.
The hospitality industry is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. A
Before I cover the topic, I want to ask a question for everyone here.
What is international political economy?
Does anyone has any opinion?
There are a lot of definitions on this study, but personally, I think international political economy is a field studying how international politic and economy are closely linked beyond national barriers in the era of globalization.
More specifically, yo