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분야
pptSetting Vision & Objectives
Basis and Factors of Organization Design
Improvement- New Organization Chart
Core Competitiveness:
1. Customer-Satisfactory Service
2. Know-How for Correct Data Gathering
& Rigorous Market Analysis
3. Constant Investment in R&D
4. Services to Lead the Industry
5. Korean Brand
*New Vision: 최상의 식 음료 서비스 기업
*Five Objectives:
1.Within 2 years, we will be selected as a number
one franchise coffee company in Korea at the survey
Of National Customer Satisfaction Index
2.Bulid 11 more stores at suburban areas (such as
Pusan, Dae-jeon) to accomplish 30% increased
Profits rate of increase over the last year in next 2 year
to be “a real Korean brand”.
3.Develop new 3 beverages (using Korean traditional
ingredients such as citron, plum and ginseng )and
submenu for snacks lunch meal (sandwiches,
hamburgers, salad )to satisfy with different customer's
needs by the middle of 2011.
4.For the expansion of global business, expanding
stores 4 to 8 in China , 1 to 3 in Australia within
2 years
5.Perform green marketing through holding events
such as ‘Planting 100 trees on Tree-Planting Day” or
Hosting environmental lectures in TOMNTOMS
Academy as a long-run project.
“Bulid 11 more stores at suburban areas
(such as Pusan, Dae-Jeon) to accomplish
30% increased profits rate of increase over the
Last year in next 2 year and to be “a real
Korean brand.”
-www.blog.naver.com
-www.google.co.kr
-www.tomntoms.com
-www.starbucks.co.kr
-www.hollys.co.kr
-Understanding the Theory and Design of Organization by Richard L. Daft
