According to another article from Wine Business, Consumer preferences shifted in recent years towards varietal bottled wine, which are of higher quality, more flavour, easier to understand and access and are more stylishly presented. Across the global winemarket, existing consumers are trading up and new drinkers are being attracted by wine.
The dramatic shift in the consumption of wine demand
Distilled spirits Market
Distilled spirits markets around the world is at the scale of 153 400 006 000 million which is approximately 1.5 times the size of the winemarket and the consumption of U.S. distilled spirits is increasing steadily. Increased 7.2 percent from 1998 to 2002, the U.S. relies on imports for 40 percent of the demand.
Distilled spirits group is the largest con
market, renamed its company as Kuksoondang, trying to change its image as the Fermented liquors to the traditional liquor producing company. For this, Kuksoondang introduced Baek Sae Joo, a kind of high quality medicinal wine with traditional Korean medicine in it, to the medicinal winemarket for the first time, and it also introduced Biotack, a sort of canned rice wine, leading changes in the d
winemarket share
3. To make a profit approximately 45,000million in rice winemarket.
4. To obtain the rice wine export revenue to China 12,000 million won
4. Situation Analysis
4-1. SWOT analysis
Strength Weakness
* High technical skills
: High quality of fermentation technology.
* Becoming bigger and modernization of the industry.
* Priority of marketing skills, awareness, and
1. Business Description
* A Vision Statement
- Winemarket be popularized. But people think that they have some wine when special day. We want to give them not only "Wine provides a refined atmosphere in which to relax with a drink" but also "comfortable place".
* Business Concept
- Our team determine dining cafe. The main item is wine and finger food. We sell coffee