분야
hwp1. What's Everland?
(1) History of Everland
2. What's CRM
(1) CRM Definition
(2) CRM Model
3. CRM in Everland
(1) Background
(2) Everland’s service system
(3) CRM's Main Applying area in Everland
1) Web site management
2) CRM promotion area
3) Customer data segmentation
4) Total employee management
5) The achievement from CRM
4, Conclusion
Our team prepared the case on CRM(Customer Relationship Management) in Everland. Actually, we first prepared SCM(Supply Chain Management) in P&G. But many team presented about SCM, so we changed main subject. When we prepare CRM, we thought a concept of CRM is similar to marketing. But we thought every company have to be concerned about customer for continued existence. Everland provides services, but we thought operation management is can be applicable not only manufacturing company but also service company. So we prepared that what is Everland and what is CRM. But actually, our presentation goes astray from the main subject of our class.
1. What's Everland?
Young-in Farmland was first opened in 1976 as the only family oriented amusement park in Korea. This marked the beginning for development of a world-class theme park in Korea.
On 25 March 1996, Joong-Ang Development Co, a subsidiary of the Samsung group, specializing in entertainment and social services, announced its plan, an ambitious goal of transforming Farmland into a great resort complex under the name of Everland. In concert with Samsung group's management of humanity, integration and globalization, Joong-Ang has made a commitment in developing 3,700 acre land into a world-class total destination resort complex for the 21st century.
Currently, Everland is consisted of four theme parks, Festival world, Caribbean bay, zoo and Speedway. Festival world equipped with more than 40 theme attractions and a park offers various Flower Festivals and Seasonal Events. Caribbean bay opened in July of 1996 as the largest water park in the world with both indoor and outdoor water facilities to operate yearlong. In the zoo, it supplies the customer special safari and there are many kinds of animals. Speedway is the best motor on-road racetrack in Korea.
In 1996, the Everland achieved a record for annual guests, over 9 million people. In 2002, Everland ranked number 6 on the list of worldwide list theme park destinations. Caribbean bay has broken the world record for the water parks with more than 1.5 million guests in a two year period.
(1) History of Everland
1) 1976.4 farmland open
2) 1979.7 animal safari open
3) 1988.12 years total customers quality exceed 3 million
4) 1993.11 motor park open
5) 1995.12 selected as the 8th world theme park
6) 1996.3 the birth of Everland (Festival world + Caribbean bay + Speedway)
7) 1996.7 the birth of Caribbean bay, the first indoor water park in the world
8) 1997.12 ranked number 7 worldwide
9) 1999.12 ranked number 7 worldwide (basis on the customer quantity)
10) 2000.4 musical millennium story opened
11) 2000.12 Everland snow bust opened
12) 2002.12 ranked number 6 worldwide
