![[마케팅계획] 인천 유나이티드 마케팅계획서(영문)-1](http://images.happyhaksul.com/thumb/416/415856-0001.gif)
![[마케팅계획] 인천 유나이티드 마케팅계획서(영문)-2](http://images.happyhaksul.com/thumb/416/415856-0002.gif)
![[마케팅계획] 인천 유나이티드 마케팅계획서(영문)-3](http://images.happyhaksul.com/thumb/416/415856-0003.gif)
![[마케팅계획] 인천 유나이티드 마케팅계획서(영문)-4](http://images.happyhaksul.com/thumb/416/415856-0004.gif)
![[마케팅계획] 인천 유나이티드 마케팅계획서(영문)-5](http://images.happyhaksul.com/thumb/416/415856-0005.gif)
![[마케팅계획] 인천 유나이티드 마케팅계획서(영문)-6](http://images.happyhaksul.com/thumb/416/415856-0006.gif)
![[마케팅계획] 인천 유나이티드 마케팅계획서(영문)-7](http://images.happyhaksul.com/thumb/416/415856-0007.gif)
![[마케팅계획] 인천 유나이티드 마케팅계획서(영문)-8](http://images.happyhaksul.com/thumb/416/415856-0008.gif)
![[마케팅계획] 인천 유나이티드 마케팅계획서(영문)-9](http://images.happyhaksul.com/thumb/416/415856-0009.gif)
![[마케팅계획] 인천 유나이티드 마케팅계획서(영문)-10](http://images.happyhaksul.com/thumb/416/415856-0010.gif)
![[마케팅계획] 인천 유나이티드 마케팅계획서(영문)-11](http://images.happyhaksul.com/thumb/416/415856-0011.gif)
![[마케팅계획] 인천 유나이티드 마케팅계획서(영문)-12](http://images.happyhaksul.com/thumb/416/415856-0012.gif)
![[마케팅계획] 인천 유나이티드 마케팅계획서(영문)-13](http://images.happyhaksul.com/thumb/416/415856-0013.gif)
![[마케팅계획] 인천 유나이티드 마케팅계획서(영문)-14](http://images.happyhaksul.com/thumb/416/415856-0014.gif)
![[마케팅계획] 인천 유나이티드 마케팅계획서(영문)-15](http://images.happyhaksul.com/thumb/416/415856-0015.gif)
분야
hwpⅡ. Incheon united is...?
III. Present position of Incheon United
Ⅲ. Marketing planning
1. An analysis of professional football market
2. analysis of external factors
3. current marketing situation of The Incheounutd(S.W.O.T)
4. The new appropriate marketing goals of Incheon.
5. Detailed Goals
6. Targeting
7. Marketing Strategy
8. Execution Plan
9. Budgeting and expected profit
A. History
a. is founded in March, 2004.
b. regular league
c. is accomplisged of profitable management over three years(2006~2008)
- It is the first time for entire sport teams in Korea.
d. entered PO6 in 2009
B. The backgroud of foundation
a. The increasing in soccer through World Cup.
b. Application of the World cup stadium.
c. Get ready for (local connected team)? by changing the understandings of local residents.
d. To build local infrastructures which are proper for the foundation of soccer teams.
-Incheon International Airport, ports, sports stadiums, etc
C.Team's goal
a. Intend to build a cosmopolitan city
-Activating international exchange through sports, get ready for globalization of Incheon.
b. Strengthen the local economic power.
-Get ready for strengthen local economic power by creating enough new jobs, increasing income from tourism, etc.
c. Increasing in intimacy between government and residents
-More easier communication between the city hall and citizens by making the most of local team's characteristics.
d. Four ideologies of Incheon soccer team
-For the people, Global Incheon, growth Korea soccer, Good profit
III. Present position of Incheon United
A. Organization
B. The financial conditions (according to 2008)
a. the present condition of profit
- the sales : 18,800,000,000 won
- operating profit : 6,400,000,000 won
- net profit : 2,300,000,000 won
b. the present condition f property
- return on assets : 11,478,343,547 won
- fund total : 6,615,559,779
C. the result in the performances of professional soccer team
a. won the regular league in 2005
b. won the victory in the semifinal of play-off in 2005
c. entered PO6 in 2009
D. Interview with Ahn Jong Bok CEO (attach connected documents at the back of the report)
a. The teams which you want to do benchmarking
- Manchester United(UK)-A team which create 12억 per one player.
- Ajax(Nederland)-want to followe their youth soccer team system
b. How to get over the hardships from the problems with sponsors
