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분야
pptx1.What is Her Managerial Problem?
2.We are Afraid that Placing Male Product Will Not
3.Increase The Sales...
4.Research Objective
5.FGI
6.Let’s start our Survey!
7.What did we find From Survey?
8.Other Hypothesis Test
9.What did we find From Survey?
10.Findings?
11.What is our Suggestion?
12.Expected Results Of Promotion Are…
Sampling size (n)78 ( 80- two missing )Sampling methodconvenient sampling method screened by asking
Pretest10 people
Questionnaire Organization
Individual’s accessory preference
Does female affect male’s purchase behavior
Couple relationship type
Dating type
Perception towards Ccul-lim
demographic
In conclusion Female’s appeal opened male’s wallet
Take a polaroid photo and display it on the show window
Boyfriend feel that his girlfriend want to buy couple items
Female ask their boyfriend to drop by Ccul-lim
Female find out about couple products and polaroid photos
The fact that one of Ccul-lim’s competitors, Ditto, have failed to vend male product gives Ccul-lim a lesson.
They once tried selling men’s apparel such as t-shirts but had to drop it; according to their customers, men feel rather ‘uncomfortable’ entering the store*
=> Products for male would not be proper at Ccul-lim.
Ditto
Location: near the entry of Cham-Sal-I, on the first floor of a small buildingStore details: a small clothing store run by an individual. Has been in business for 2 yrsProduct range: women’s apparel, shoes, bags, hats, belts, scarves etc.
Price range: 5,000~40,000 won
Product features: sells relatively inexpensive products for a day-to-day outfit.
Bestsellers: clothes
Customers: Korea University students (most), visitors of Korea University Hospital, nurses etc. Women 90%, men 10%(who come with women)The regulars are the main customers
