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분야
docxAbout LVMH
SWOT Analysis
SWOT Analysis for Korea market
Recommendations
To expand the market
Counterfeit problem
Conclusion
Brand introduction
Wine and spirits
Fashion and leather goods
Perfume and cosmetics
Watches and jewelry
Selective retailing
LVMH Group in line with the Western art of living (Art de Vivre) spread all over the world the essence of the mission, meticulous, perfect, reflect the traditional crafts, elegant and creative person to sign, and significance of every product, both fusion tradition and creativity, spark unlimited dreams and inspire the imagination.
Group's goal is: to allow you to experience “the art of living” by consummate professional technology.
SWOT Analysis
LVMH is the symbol of luxury. At first it just started as ‘House of Louis Vuitton’ in 1854 with one original wardrobe, the first piece of furniture used for travelling. After that it made the monogrammed canvas design bag which has been an unparalleled success since 1896.
In 1971 Henessy, a leading manufacturer of cognac, merged with Moet et Chandon, a leading champagne producer. And In 1987 the drinks group then merged with fashion house Louis Vuitton to create what is now the world’s largest luxury goods business –LVMH.
Now LVMH has a great empire in the luxury arena. It is competing With Gucci, Richemont (known as Cartier), and Bugari – the world’s best luxury groups. But LVMH definitely has the leading position and its growing doesn’t know stopping.
Complementing weakness and using opportunities, it already made the greatest success in the area, but as the business environment should be changed, we have
