[경영학] 한국 나이키 스포츠 마케팅 전략(영문)

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레포트 > 경제경영계열
2010.10.28
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[경영학] 한국 나이키 스포츠 마케팅 전략(영문)

나이키 마케팅 나이키브랜드전략 나이키 스포츠마케팅 나이키 글로벌전략사례 나이키 성공사례

[마케팅] 해외축구마케팅과우리나라기업의진출

[조직이론] 다국적 기업 나이키(Nike)의 조직분석

다국적 기업 나이키(Nike)의 조직분석

[조직이론, 조직구조, 조직문화] 나이키 NIKE 의 조직구조, 조직문화

[경영학] 나이키의 글로벌 스포츠마케팅

[경영스포츠마케팅] 스포츠마케팅의 사례연구와 전망분석

스포츠마케팅의 성공사례와 문제점 도출에 의한 활성화방안.

르카프 마케팅전략

소개글

[경영학] 한국 나이키 스포츠 마케팅 전략(영문)에 대한 자료입니다.

1. Company Intro

2. 4P analysis

3. National SWOT analysis

4. International SWOT analysis

5. Brand marketing

6. Conclusion

본문내용

Nike sports Korea introduction
Nike, based on an accurate understanding of athletes in sports made basic direction to provide required elements. Also Nike wished that more people enjoy the sports together. In Korea market, Nike shares same vision. In 1986 Nike established ‘Korea Nike’ to draw interest of Korean and Korea sports. Nike sells the goods such as sports shoes, clothing, bag to Korean and in 1989 Nike have been together Samns sports as cooperation form. Nike’s headquarters publicly buy stocks of Samna sports and in 1994 June, Samna sports started as Nike sports.
After ㈜Nike sports leaded retail operation, has annually about 30% sales growth. In korea productivity center research, Nike sports is ranked 1 in customer satisfaction. So Nike is recognized as the best brand by many institutions.
Nike is providing the best product that is appropriate for the people level. Also, they support the player and exert every effort for the progress of the Korea sports. Every year, including Nike street basketball tournament that fascinates adolescents with new concept and event, through the 'Manchester United premier cup' and 'Nike young player baseball class', they contribute the sports vitalization and expand the sports base. Also, including figure queen Kim Yuna, the national soccer team that include Park JiSung, Ki SungYong, Lee ChungYoung and so on, national basketball team, national baseball team, they are sponsoring the sports player and team that represent our nation.
Nike sports, no less than product, is known for their defiant and innovative marketing activity. In 2006 Germany World Cup, they appear Korean player's fight and passion by 'fighting sprit' campaign and in 2007 Air Force 1 and Windrunner Collectable, in 2008 through the dunk project, they break the existing product publicity way and reform the brand with the customer by new technology or personalization and differentiated capaign. Also, in 2007, after Nike plus launching, in 2008 they can supply platform possible to train systematic for customers while releasing the Nike sports band. Such Nike sport's marketing activity receives high praise and attention in other country.
In 2008, 'Custom Dunk of BeTrueDunk', 'This is Love' with Kim Yuna, 'Be the Legend' that expresses Park JiSung's unextinguished passion are is digital campaign which unravels player's noble sports spirit and passion. And it is estimated that effective communication induces customer's participation. These campaigns were awarded in abroad top advertisments like Clio Awards, New York Festival, etc. Also, in 2008 and 2009 Nike human race, global running event, is annually held with distinguished strategy and it was a successful mass meeting.

4P analysis

(1) Product
The clothes and sweatshirt that famous team players supported by NIKE put on sell pretty much. NIKE uses Tiger Woods and

#나이키 #마케팅 #스포츠 #한국 #경영학

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