[리더십] 카리스마적 리더십(영문)

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레포트 > 경제경영계열
2011.01.04
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[리더십] 카리스마적 리더십(영문)에 대한 자료입니다.

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What is the Charismatic Leadership?
1) Concept of Charisma
2) Theories of Charismatic Leadership
3) Conger & Kanungo

Advantages and Disadvantages of Charismatic Leadership
1) Advantages
2) Disadvantages

Applying the Theory - Steven Jobs (Apple CEO)
1) Vision and Articulation
2) Personal Risk Taking
3) Sensitivity to the Environment
4) Sensitivity to Member Needs
5) Performing Unconventional Behavior

Evaluation of the Theory of Charismatic Leadership

본문내용

3) Sensitivity to the Environment
In 2000, Apple experienced a rapid decrease in profit due to weakened iMac computers. Steven Jobs sought a new opportunity for growth and he found one in mp3 player market. Though the growth of the market was slowing down, he understood that people increasingly want to keep music closely and value emotional aspects in their lives. He identified these customers’ needs very well and Apple could come up with innovative iPod which was different from existing products. It was a total success that iPod has dominated the market, almost keeping a monopolistic position. He also realized the circumstances related to why and how music market had been depressed and opened a new market with iTunes to sell mp3. He knew what he and Apple could do well and couldn’t, so they could concentrate on designing and developing OS for their products, outsourcing many other activities.

4) Sensitivity to Member Needs
Steven Jobs want his employees to call himself as CLO(Chief Listening Officer). This shows that he emphasizes employees’ individual autonomy and capability, and by communicating with them, he could lead Apple to always come up with something new. He is well known for his efforts to memorize hundreds of employees’ email addresses and direct communication with them.

5) Performing Unconventional Behavior
He changed the company’s process from putting technology over design to emphasizing both technology and design to better appeal to custo

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