[국제기업] facebook 페이스북 전략 분석(영문)

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레포트 > 경제경영계열
2011.03.04
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[국제기업] facebook 페이스북 전략 분석(영문)에 대한 자료입니다.

목 차

I. Introduction to facebook
1. Social Software
What is social software?

2. Social Networking
3. History of Facebook
4. Uses and Users of Facebook
5. Founder of Facebook
6. Achievements
7. Revenue
II. Issues faced by Facebook

1. Intellectual property rights
a. ConnectU.com lawsuit
b. Facebook’s Response
2. Privacy concerns
a. Privacy policy
b. Data mining
3. Controversies
a. Political Issues
b. Censorship controversies
c. Inappropriate content controversies
d. Facebook’s Response

III. Strategy
1. Understanding changes in the world and proper reaction.
2. Immediate solution to existing problems
3. Establishing of smart business model
IV. Prospects of Facebook

1. Prospects of Facebook in the World
2. Prospect of Facebook in Korea
V. Conclusion

References

본문내용

III. Strategy
1. Understanding changes in the world and proper reaction.
Facebook recognizes change of consumer’s needs and reflects various needs immediately. Facebook has concentrated on providing credible information as well as a large number of information. Users prefer credible information source when the quantity of information increases.
Furthermore, Facebook provides easy and comfortable service that expands age range of users. Its service is based on dialogical communication. On the other hand, existing SNS have some problems which cannot easily acceptable for elder people because of inappropriate sources like site decoration items. About 42% of Facebook users are 20~30s, and many of users who are 30~40s are actively participating to boom of Facebook.

Facebook also recognizes changing of technology related to SNS services and provides proper services. Facebook is appropriate to mobile environment while other competitors, such as Myspace and Youtube, have strength in sending photos and videos. According to ‘E-marketer’, American market analyzing company, the most favorite

참고문헌

References

1. "Price of Facebook Privacy? Start Clicking". The New York Times. May 13, 2010
2. "Facebook ban incurs 'lactivist' wrath". The Sydney Morning Herald. September 7, 2007
3. “Facebook Gets Closer to a Trademark on the Word ‘Face’.” www.insidefacebook.com
4. "Facebook Expands Into MySpace’s Territory". The New York Times. May 25, 2007
5. http://en.wikipedia.org/wiki/Mark_Zuckerberg#References
6. http://en.wikipedia.org/wiki/Facebook
7. “How Facebook learned from MySpace's mistakes” Fortune, Nov 19, 2010
8. “Why Facebook's privacy woes aren't over” Fortune, May 27, 2010
9. http://www.insidefacebook.com/2009/01/12/from-keyword- www.insidefacebook.com
10. http://washingtonpost.com/wp-dyn/content/article/2008/09/02/AR2008090202956.html Washingtonpost, September 02, 2008
11. http://www.guardian.co.uk/technology/2007/jul/25/media.newmedia Guardian, July 25, 2007
12. "China's Facebook Status: Blocked". ABC News. July 8, 2009.
13. "Facebook Faces Censorship in Iran". American Islamic Congress. August 29, 2007.
14. http://developers.facebook.com/blog/post/364
15. "Facebook Opens Profiles to Public". BBC Online. September 7, 2007.
16. "Facebook's New Privacy Changes: The Good, The Bad, and The Ugly | Electronic Frontier Foundation". Eff.org. December 9, 2009.
17. http://photowaker.com/130090599106
18. http://news.mk.co.kr/v3/view.php?year=2010&no=253190

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