소개글
[국제경영] Lenovo 레노보 분석(영문)에 대한 자료입니다.
목차
History(time-line)
Q1. Why did IBM want to sell its PC business?
Q2. What explains Lenovo’s success prior to the acquisition?
Q3. What challenges did Lenovo face after the acquisition?
Q4. How should Lenovo handle the brand management
challenges associated with the acquisition?
Q5. In trying to become a global brand, how should Lenovo
deal with problems resulted from its origin of a Chinese firm?
본문내용
1984 Launches the New Technology
Developers Inc. funded by the CAS
- 1987 Chinese Character Card, first original
hardware
1989 NTD was renamed Legend Computer
Company
- 1990 Launched its own-brand PC in China
1996 Legend became the market share
leader in China
2003 Legend announces the birth of its new logo,
"Lenovo"
2005 Lenovo acquires IBM's Personal Computing
Division
the Legend Chinese-character card
translated English-language operating systems into china.
a piece of hardware that attached to PC motherboards.
so NTD bundled the Legend card with the imported PCs it distributed.
accounted for 38% of company revenue and 46% profit.
NTD was renamed Legend Computer Company and Designed and manufactured own high-quality technology products.
Legend launched its own-brand PC into the Chinese market. And pioneered the home computer concept in China.