소개글
[전략경영] 마이클 포터의 산업경쟁구조분석 모델 5가지 요소(영문)에 대한 자료입니다.
목차
1.INTRO
2.Forces That Shape Competition
THREAT OF ENTRY
THE POWER OF SUPPLIERS / THE POWER OF BUYERS
THE THREAT OF SUBSTITUTES
RIVALRY AMONG EXISTING COMPETITORS
3.Factors, Not Forces
4.Changes In Industry Structure
5.Implications for Strategy
6.Competition and Value
본문내용
The seven factors determining the barriers to entry
Supply-side economies of scale
Demand-side benefits of scale
Customer switching costs
Capital requirements
Incumbency advantages independent of size
Unequal access to distribution channels
Restrictive government policy
The intensity of rivalry is greatest if:
Competitor are numerous or are roughly equal in size and power
Industry growth is slow
Exit barriers are high
Rivals are highly committed to the business and have leader ship.