소개글
[마케팅] 이미지 차별화를 통한 싸이월드 고객의 페이스북 유치 전략(영문)에 대한 자료입니다.
목차
1. Executive summary
2. Current marketing situation
2.1 Market Analysis
2.2 Customer Analysis
2.3 Competitor analysis
2.4 SWOT analysis
3. Marketing strategy
3.1 marketing objectives and Issue
3.2 Segmentation and Targeting
3.3 Positioning
3.4 Marketing mix strategy
4. Budget
5. Action Plan
본문내용
Facebook’s features
From the united states, it bacame worldwide sns
Be set to a friend, contents could be shared
Anyone can make page and manage it easily
There is no 일촌공개 – anyone can check updating
Through function 'like', express one's good feeling
6. It is easy to access in mobile
Major users age are 20 to 30
Acquaintance based network + openness
sharing of content and interaction through function 'like’
Fan page-marketing for corporations(interlocking with external site)
wall-write and reply
Future mobile strategy
Focus on expansion of facebook users mobile usage experience within near 5~10years
Alliance with more than current 200 mobile service provider
Why?how?:
-Mobile method show twice as much using exposure as Web method.
-facebook will contribute to sales of high quality phones and service sales
-non-English countries are interested in the above notion.
Future mobile strategy’s Three Major Points
Mobile Web
- translations of more than 70 languages ready
- development of Facebook Zero
-SMS
- negotiation with 70 mobile service provider in 32 countries
-Device
- Integration of Facebook’s service mobile phone OS level
@2010. Nwowiz lab. copyright