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분야
docxII. Introduction of Novotel
III. SWOT Analysis
IV. Physical Environments
i. Exterior
ii. Lobby
iii. Garden
iv. Front Gate
v. Rooms(Furniture, light, Carpet)
vi. Swimming Pool & Fitness Center
vii. Business floor
viii. Plants
ix. Aroma
x. Atmosphere
xi. Staff
xii. Wall Paper
xiii. Music
xiv. Table Setting
V. Analysis with competitive hotels
VI. Interview
VII. Conclusion
1. Lobby is the first destination when customers enter. Therefore, we are going to change it differently to make lobby's certain image and increase publicity effect and WOM.
2. Remove the escalator which is unnecessary and take too much space in narrowed place so that we would expect reduced electricity consumption and broaden some spaces.
3. Install a coffee shop which was never existed before so that it can contribute to hotel's profit-making. In addition, we would make lobby such as 'Meeting Place.'
ⅲ. GARDEN
The reason of improvement
Even though Novotel has beautiful garden located in front of Haeundae beach, but it doesn't any help for profit-making. It doesn't make full use of it.
The direction of improvement
Install a fountain in the middle of garden using Novotel's symbol and make some spots that customers can take a rest while enjoying the fountain and Haeundae beach.
Expected Effectiveness
As we install a fountain in the left alone garden so that it can make better use of space and accord with dynamic Haeundae's image.
ⅳ. Front Gate
The reason of improvement
Novotel's front gates are too narrow and low. The height is just 2M and this fact makes people annoyed. Especially, material of gates doesn't seem luxurious.
The direction of improvement
1. Broaden the entrances and lengthen around 3 meters.
2. Material of gates must be luxurious with marble.
3. Change the image of open to the view and widen the car entrance.
