분야
hwpⅡ. Data
Ⅲ. Checking the Assumptions
Ⅳ. Cluster Analysis
Ⅴ. Discrimination Analysis
Ⅵ. Conclusions
In 1983, Nongshim-Kellogg launched the first cereal in Korea. A year later, Dongsuh-food corporation also released a cereal for breakfast. Since then, cereal market in Korea grew up every year. The number of product lines of cereal being sold in current Korean market is over 30. So people can now choose a product according to their own preference. Consumers have several purposes of buying cereal such as for meal, for weight loss, for snack, etc.
These days, people have more interests on their health than ever. They care about every single ingredient and element of food they eat. For this reason, almost all suppliers show nutritional elements information of their products to customers. Moreover, each company categorizes their products based on their own standards. Our team focused on this fact and tried to identify whether the current standards are appropriate.
