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분야
hwp2. Macro-Environment
(Information & Analysis)
-Demographic
-Social culture
-Economic
-Global
-Politics
-Technology
-Education
3. SWOT Analysis
-SWOT
-Additional explanation of SWOT
4. Implication
-Sporting goods industry
-Information Technology Industry
-Green Industry
5. Reference
The word BRICs first appeared in 2003 by Goldman Sachs. It is consisted of Brazil, Russia, India, and China. These four countries were and still are receiving big attention as emerging economies from 1990’s. They commonly have huge territory, population and abundant underground resources. Among them, Russia recently held big sporting events such as World Championship in Athletics, and Winter Olympic Games. After holding big sporting events, a country usually become richer and more popular than before. So, these are the basic reasons why we chose Russia as our topic. But, in March 16th, 2014, a big dispute have exploded in Cremea between Russia and Ukraine. This has been working as unfavorable factor in Russia’s economy in many ways. Nevertheless, Russia still is a very attractive country to invest on regarding the crisis, since their influence as a powerful country is not shrinking. Let’s look into Russia and several reasons why Russia is a good investment market.
2. Macro Environment
(Information & Analysis)
Demographic
Russia had a population of 142million in 2010. After the collapse of Soviet Union, population has been in a decreasing trend from 1993 to 2007. The population started to increase from 2009 and right now Russia has a population of 143million. Russian population is ranked 10th, and territory 1st in the world.
-Ernst&Young, The Economist, AT &Kearney and other foreign press.
-Future of Russian IT Market after 2014
-Global Market Report 13-082
Present Situation of Russian Green Industry and Entrance Strategy
-Influence and Prediction of Ukrainian Crisis
-KEY TRENDS IN THE DEVELOPMENT OF RUSSIAN SPORTS MARKETING INDUSTRY
-Naver Encyclopedia
-OECD Factbook - Educational attainment
-Official web page the Ministry of economy of the Republic of Buryatia in the Russian Federation, Business news, RIA News, International business center
-Present and Future of Russian IT Industry
-Prediction and Trends of Russian IT Market
-Wikipedia
