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분야
hwpⅡ. The emergence of Big-Marts
1. Definition of Big-Marts
2. Characteristics of Big-Marts
3. Background of Big-Marts growth
Ⅲ. Marketing Strategy and distribution structure of large-scale discount stores
1. E-MART
2. Lotte mart
3. Home-plus
Ⅳ. Importance of food marketing channel for big-marts
Ⅴ. Impacts of Big-mart in the food marketing channel
Ⅵ. How will change the distribution structure in korea for Big mart?
1. Growth potential of Big mart
2. development practice of Big mart in advanced
3. challenge of Big mart in korea
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. According to these changes, the traditional wet markets and small marketing industry's share has gradually decreased.
This appeared new type of companies change the price and shopping environment to increase consumer welfare and enhance the efficiency of the domestic marketing industry. In addition it brings the activate consumption by meeting the change of the consumer's shopping needs. and in recent years by opening stores in China and abroad of the domestic retail industry, Big-Marts expand overseas markets to secure its role as an outpost for been able to expect.
However, the existing department stores and traditional markets and small retailers, such as local supermarkets are increasingly competitive with new retail industry. And this situation can not be overlooked.
Despite such confusion, Marketing channel of our country is becoming increasingly complex and diverse. Reorganization into a Consumer-oriented marketing channel is accelerating.
