소개글
[경영학] 새로운 커피문화에 따른 스타벅스의 마케팅 전략 제안(영문)에 대한 자료입니다.
목차
I. Starbucks
1. Starbucks
2. Mission
3. Transition of Logo
4. History
5. SWOT Analysis
II. Management
1. 4P2. 4P+People
3. Service Recovery
4. The 3rd Place
5. Ethics Management
III. Business Model
1. Strategy Alliances
2. Starbucks Digital Network
3. Starbucks Mobile Payment
IV. Challenge
V. Proposal
VI. Conclusion
본문내용
People poured and drank coffee with a kettle.
Various brands of coffee shops appeared.
Must provide a special coffee.
A chance to experience a variety of taste and flavor in public tastings.
Principle to be consumed within 7 days.