분야
pdfCase. Cycles Devinci
Develop an Asia-Pacific Internationalization Strategy?
Jeon Suk Ja /Jeong Pil Kyoon / Jung Eun Ji / Kim Yong Tae / Lee Min Woo
- Issues & Problems
- Factor analysis
- Market Penetration Strategy
- Marketing Strategy
- Operation Expansion Roadmap
- Expected outcome
Table of content
●Origin
Founder Guy Ouellet and Daniel Maltais(1987)
Headquarter Saguenay, Quebec, Canada
Sole Owner Felix Gauthier (1993)
● Main business
Road bike, Electronic bike, Mountain bike
●Core competency
Research & Development department
●Current status(2018)
Business area Canada, USA, Europe
Number of employee 80(2018), Now(200:max)
Sales volume $20M
Cycles Devinci
Issues & Problems
Issues Problems
1,000 bikes sold annually in the
Asia-Pacific region within three
years.
Devinci sell Canada, USA, Europe only
This company need to expand
exporting countries for the Goal and
need to think how to way enter other
countries to acquire more profit.
