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Case study_International Business_Alto_MBA_GE_Discovery IQ_Prof Hannu Seristo에 대한 자료입니다.
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Group 5
MinjuKim, Mijung Park, JeonghoPark,
DonggyuPark, WonseokChoi
Discovery IQ
Immediate Needs 03
Table of
Contents
Background01
Main issues02
PESTEL04
Recommendation05
Conclusion06
About Discovery &
current situation
Key issues of current
situation
What are necessary
immediately
Factors impact on
the decision
Group 5’s suggestion Summary
Background01
Discovery IQ is a revolutionary product,
and it is useful PET/CT* scanner for
staging, treatment planning and post-
treatment planning assessment to
provide better healthcare for more
people at a lower costYour
Logo * PET/CT: Positron emission tomography computed
tomography
WhyIndiawith
GEsaffordable
revolutionary
product?
Market
Trends
*India’s medical device market was ranked among the world’s top 20 markets
The overall healthcare
market in India was
estimated at about USD 80
billion in 2014 and was
projected to cross the USD
90 billion mark by 2015.
The market was expected to
register a compounded
annual growth rate of 17%
and touch USD 280 billion by
2020
4.4 7
50
0
10
20
30
40
50
60
2014 2016 2025
Medical device Market in India
Medical device
(Unit: B$)
하고 싶은 말
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