분야
hwpⅠ. 서론
Ⅱ. 본론
1. ESG 개념
2. ESG와 관련된 기업, 브랜드, 제품 등의 국내외 사례 중 한 가지를 선택하여 의무론, 권리론, 공리론, 정의론, 상대주의 관점을 모두 적용하여 해당 사례를 다각적으로 분석하여 논의하고 마케팅 시사점을 도출하시오
Ⅲ. 결론
Ⅳ. 참고문헌
Ⅰ. 서론
ESG (Environmental, Social, and Governance) is a set of criteria widely used to evaluate the sustainability and ethical practices of businesses. In recent years, businesses have increasingly incorporated ESG considerations into their strategies to meet growing demands from consumers, investors, and regulators. In this analysis, we will examine the South Korean company Samsung Electronics and its efforts towards ESG, applying the perspectives of obligationism, rights-based ethics, utilitarianism, deontological ethics, and relativism to provide a comprehensive evaluation of their approach. Additionally, we will identify marketing implications deriving from this analysis.
Obligationism, as an ethical perspective, posits that individuals and organizations have a moral obligation to act in ways that promote social and environmental welfare. From this standpoint, Samsung Electronics has made substantial commitments towards ESG by implementing various initiatives and policies. For instance, Samsung has set ambitious targets to reduce greenhouse gas emissions and increase the use of renewable energy in their operations. This demonstrates their proactive engagement with the environmental dimension of ESG and their recognition of their responsibility towards mitigating climate change.
강원, 정무권(2020) “ ESG 활동의 효과와 기업의 재무적 특성”, 한국증권학회지.
손여진, 임욱빈, 정준희(2019) “경영자의 ESG 활동이 자기자본비용에 미치는 영향”, 전문경영인연구.
김문태, 조인형(2020) “ERP 고급화 수준과 보완 및 회계솔루션 적용이 외국인 지분율에 미치는 영향”, 세무회계연구.
김문준. ESG의 공유가치창출 활동이 사회적 자본과 조직성과에 미치는 영향 연구:한국형 글로벌 네트워크 마케팅 A기업을 중심으로. 기업경영리뷰. 2021.
방통대 / 학은제 / 평생교육원 / 과제 / 레포트
