![[마케팅] 비오템 옴므(BIOTHERM HOMME) 마케팅전략(영문)-1](http://images.happyhaksul.com/thumb/146/145444-0001.gif)
![[마케팅] 비오템 옴므(BIOTHERM HOMME) 마케팅전략(영문)-2](http://images.happyhaksul.com/thumb/146/145444-0002.gif)
![[마케팅] 비오템 옴므(BIOTHERM HOMME) 마케팅전략(영문)-3](http://images.happyhaksul.com/thumb/146/145444-0003.gif)
![[마케팅] 비오템 옴므(BIOTHERM HOMME) 마케팅전략(영문)-4](http://images.happyhaksul.com/thumb/146/145444-0004.gif)
![[마케팅] 비오템 옴므(BIOTHERM HOMME) 마케팅전략(영문)-5](http://images.happyhaksul.com/thumb/146/145444-0005.gif)
![[마케팅] 비오템 옴므(BIOTHERM HOMME) 마케팅전략(영문)-6](http://images.happyhaksul.com/thumb/146/145444-0006.gif)
![[마케팅] 비오템 옴므(BIOTHERM HOMME) 마케팅전략(영문)-7](http://images.happyhaksul.com/thumb/146/145444-0007.gif)
![[마케팅] 비오템 옴므(BIOTHERM HOMME) 마케팅전략(영문)-8](http://images.happyhaksul.com/thumb/146/145444-0008.gif)
![[마케팅] 비오템 옴므(BIOTHERM HOMME) 마케팅전략(영문)-9](http://images.happyhaksul.com/thumb/146/145444-0009.gif)
![[마케팅] 비오템 옴므(BIOTHERM HOMME) 마케팅전략(영문)-10](http://images.happyhaksul.com/thumb/146/145444-0010.gif)
![[마케팅] 비오템 옴므(BIOTHERM HOMME) 마케팅전략(영문)-11](http://images.happyhaksul.com/thumb/146/145444-0011.gif)
![[마케팅] 비오템 옴므(BIOTHERM HOMME) 마케팅전략(영문)-12](http://images.happyhaksul.com/thumb/146/145444-0012.gif)
![[마케팅] 비오템 옴므(BIOTHERM HOMME) 마케팅전략(영문)-13](http://images.happyhaksul.com/thumb/146/145444-0013.gif)
![[마케팅] 비오템 옴므(BIOTHERM HOMME) 마케팅전략(영문)-14](http://images.happyhaksul.com/thumb/146/145444-0014.gif)
![[마케팅] 비오템 옴므(BIOTHERM HOMME) 마케팅전략(영문)-15](http://images.happyhaksul.com/thumb/146/145444-0015.gif)
![[마케팅] 비오템 옴므(BIOTHERM HOMME) 마케팅전략(영문)-16](http://images.happyhaksul.com/thumb/146/145444-0016.gif)
![[마케팅] 비오템 옴므(BIOTHERM HOMME) 마케팅전략(영문)-17](http://images.happyhaksul.com/thumb/146/145444-0017.gif)
![[마케팅] 비오템 옴므(BIOTHERM HOMME) 마케팅전략(영문)-18](http://images.happyhaksul.com/thumb/146/145444-0018.gif)
![[마케팅] 비오템 옴므(BIOTHERM HOMME) 마케팅전략(영문)-19](http://images.happyhaksul.com/thumb/146/145444-0019.gif)
![[마케팅] 비오템 옴므(BIOTHERM HOMME) 마케팅전략(영문)-20](http://images.happyhaksul.com/thumb/146/145444-0020.gif)
분야
doc◈BODY
♦ KOREAN MEN’S COSMETIC MARKET ANALYSIS
♦ SWOT ANALYSIS
♦ BCG MATRIX
♦ STP
♦ 3C ANALYSIS
♦ BRAND CONCEPT
♦ 4P ANALYSIS
◈CONCLUSION
◈ BIBLIOGRAPHY + APPENDIX
The mission of Biotherm Homme is “To study cosmetology from the point of view of skin’s biological makes up in order to develop effective and advanced formulas.” In addition, the Vision of Biotherm Homme is “A tailored solution for every man.”
Mission is appropriate to the reason of company‘s existence. Even though this mission is not only for the Biotherm Homme, This mission is clearly showing the purpose of the Biotherm group. As we can find in this statement, they want to define the cosmetic products in the view of human skin, not in the view of beauty. This concept is closely related with the trends of 21C, the well-being.
