소개글
[유통관리] GS리테일 유통관리(영문)에 대한 자료입니다.
목차
- Information of GS Retail
Success of GS Retail
- GS Retail’s Marketing Strategy
Competitive Advantages
- Weakness of GS Retail
SWOT analysis
본문내용
1. Information of GS Retail
On July 1, 2002, GS Retail reborn as a company specializing in distribution through a merger with
GS Super Center Co., Ltd, operator of discount stores, and GS Square Co., Ltd., operator of GS Square chain
First to reach 100-and 500-store milestones
The largest domestic chain, and industry sales leader
First in industry to turn a profit
Public utility rates 24 hours every day of the year
GS Super market set standards for
Korean retail industry
Korean leading supermarket chain
Focus on community-adapted management
.
.
.1-5. Roles of GS Retail in Market
Once new products entering the market, the producers would
probably launch the products into the retail for 3 months.
After checked, they will expand such products into other fields
Gathering the data
The producers need for marketing analysis