소개글
[광고기획서] LG Telecom(LG텔레콤) 광고기획서에 대한 자료입니다.
목차
1.Commercial Film
2.Analysis
3.Problem Recognition
4.Solution
5.IMC Strategies
6.Conclusion
본문내용
3G Market Share (Apr. 2008)
3G : The third generation of mobile phone standards and technology, superseding 2G allowing faster speed of data transaction.
SWOT Analysis
Problem Recognition
- SWOT Analysis
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Solution①
Brand image Advertisement
Brand image advertisement launching
- Image oriented strategy
Solution②
Newly launched 3G service of LG Telecom
Function : Full browsing
Reasonable price for wireless Internet