소개글
[마케팅] 현대카드 마케팅(영문)에 대한 자료입니다.
목차
I Introduction
1.Reasons
II Markek Analysis
1.Customer
2.Company
3.Competiter
III. GE Matrix
IV.STP Strategy
1.Sementation
2.Targeting
3.Positioning
V.Markek Mix 4P
1.Product
2.Price
3.Place
4.Conclusion
VI.
본문내용
Issuing credit cards on the Internet (1st)
Consumer loyalty, Cost reduction (e-Business expansion)
No limitation of time and place
Partnership with Hyundai Motors
Using sales people of Hyundai Motors