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분야
hwp(Vision/Mission/Values/policies)
1. Macao Infrastructure
2. Rooms
3. Facilities
4. Future Development
5. Problems on the opening weekend
6. Event
(2) COTAI STRIP PROJECT
1. Demographics of Macau.
2. General Information about Cotai Strip
3. More about the Location
4. BUILDING BLOCKS
(3) Competitor Analysis
(4) Market Analysis
1. Market Analysis
2. STP Analysis
Analysis - The Venetian Macao
Analysis – Grand Lisboa
(5) SWOT Analysis
Analysis –The Venetian Macao
Analysis – Macao Gaming Industry
(6) Human Resources
(7) Macao's Gambling Problem
(8) Development strategies for the Macao tourism industry
(9) About 7p
Suggestion
The Venetian Macau is a casino resort in Macau, China owned by the Las Vegas Sands hotel-casino chain. The Venetian is a 32-story, $1.8 billion anchor for the 7 resort hotels which are under construction on the Cotai Strip in Macau. The 10.5 million square foot Venetian Macau is modeled on its sister casino resort – the The Venetian in Las Vegas –and is the largest single structure hotel building in Asia and the second-largest building in the world.
The main hotel tower was finished in July 2007 and the resort officially opened on August 28, 2007.The resort has 3000 suites, 1.2 million square feet of convention space, 1.6 million square feet of retail, 550,000feet (51,000m²) of casino space – largest in the world –with 3400 slot machines and 800 gambling tables and a 15,000 seat arena for entertainment/sports events.
Vision The Venetian Team Members will create a lasting impression through caring, genuine service that will transform the entertainment industry in Asia.By creating a destination resort unique to Asia and broadening our appeal to new markets, we will deliver an extraordinary guest experience worthy of return.
MissionWe stand alone among the destinations of Asia in delivering an extraordinary experience, a dedication to guest service and a commitment to an exceptional work environment. In achieving our mission, everyone will benefit from the excellence of Team Members who embrace the challenges and demands of a dynamic, leading international organization.
Values
� Commitment to and reward for excellence
Douglas. K, 2005, Marketing principles and best practices 3e,USA : Mason
Stokes .D.R ,2002, Marketing, London : Continuum
Jay. W Pao(2004), Recent Developments and Prospects of Macau’s Tourism Industry
Available from : http://cyimg19.cyworld.com/common/filedown.asp?redirect=%2Fm59901% F2 07%2 10%2F31%2F94%2Frecent+develop ment+and+prospect+of+macao%2Epdf
[Accessed Oct.19th ]
Majid Siddiqui( 2007) The Venetian Hotel: Convention /Exhibition .Official Las Vegas Sands, Corp. press
The Venetian Macau (2007), The official website for the Venetian Macau Resort. The Venetian Macau Resort.
Available from : http://www.venetian macau.com/
[Accessed Oct.14th ]
CNN (2007), World's largest casino opens in Macao, CNN
Available from : http://www.chinadaily.com.cn/china/2007-08/29/content_6063673.htm
[Accessed Oct.14th ]
CTM (2007), Problems on the opening weekend, CTM Press Room
Available
