소개글
[호텔경영전략] 도쿄 디즈니 리조트 사례분석(영문)에 대한 자료입니다.
목차
1. Tokyo Disney Land
2. Customer Satisfaction
3. Marketing Mix
4. Management Strategy
5. Tokyo Disney VS Euro Disney
6. SWOT Analysis
7. Conclusion
본문내용
1. Tokyo Disneyland
1) Background
High economical efficiency
Theme park for family
Strong brand preference toward
Disneyland
2) Growth
1983- Tokyo Disney Land open
2001- Tokyo Disney Sea open
2004- Profit (18,900,900yen)
The best theme park(Women’s choice)
3) Success factor
High repeater ratio
Convenient accommodation
High customer consumption