소개글
[인터넷마케팅] 오마이뉴스 ohmynews 사례(영문)에 대한 자료입니다.
목차
Company history
Philosophy of management
An environmental analysis
Marketing strategy
Marketing mix management
-Collaboration
-Commitment
-Contentware
-Communication
-Channel
Successful factors
본문내용
Company history
1999 ~ 2000
-A foundation preparation No. 1 publication.
(21, December)
-Company Oh My News establishment.
(2nd February, )
-Oh My News foundation.
(22nd February,)
-Select onHit Website by the korea times
(11th December,)
2001 ~ 2002
Select on Oh My News No.1 a news often seeing by seoul university (20th March)
-Authorize on website No.1 Korean 2001 by KMA
(20th April.)
-The group section object Prime Minister of the speech object 2001 of this year.by SungKyunKwan University
(25th May)
-Weekly OhmyNews foundation.
(30th April.)
-Day visitor number new record establishes.
(1st May, 18th December)
2003 ~ 2004
-Be the first surplus achievement in foundation four years only.(31st December)
-The third generation Internet newspaper declaration.(1st January)
2006년
Oh My News japan foundation.(August.)
2007년
An Oh My News citizen reporter school opening of a school plan.
Management principle
"Every citizen is a reporter"
The main concept of oh my News is "Every citizen is a reporter“ the readers are no longer passive They can be reporters anytime they want.
they are sure that citizen -participatory journalism will expand worldwide and
it will be one of the core characteristics of 21st century journalism