소개글
[경영원론] JYP의 원더걸스 승리전략(영문)에 대한 자료입니다.
목차
Who is Wonder Girls?
Positioning Map
SWOT
Three Strategies
Expected Effects
본문내용
INTRODUCTION
SunYe
89.07.11.
5YEAR TRAINING
YeEun
89.05.26.
Though UCC Audition
SunMi
92.05.02.
1YEAR TRAINING
SoHee
92.06.27.
2YEAR TRAINING
HyunA
92.06.06.
3YEAR TRAINING
POSITIONING MAP
Wonder Girls target the age from teenager to early twenties by Cute Concept
WEAKNESS
A Gap of ability among the team members
: Third Grade in middle school members are short of Singing
Uncertain Identity in Female Groups
: Example of group SeeYa