□ 마이클 포터의 전략이론 발표 주요내용
- 1979. How competitive forces shape strategy
- 1987. From competitive advantage to corporate strategy
- 1996. What is strategy?
- 2008. The five competitive forces that shape strategy
□ 도입부 개념 설명
- 전략가는 경쟁에 대해 이해하고, 이에 대처해야 함
- 경쟁자는 산업내,외에
All That Is Gold Does Not Glitter
All that is gold does not glitter,
Not all those who wander are lost
The old that is strong does not wither,
Deep roots are not reached by frost.
From the ashes a fire shall be woken,
A light from the shadows shall spring;
Renewed shall be blade that was broken:
The crownless again shall be king.
(J. R. R. Tolkien, from The Lords of the Rings)