소개글
[마케팅] 자라 ZARA 마케팅(영문)에 대한 자료입니다.
목차
About ZARA
SCM, Responsiveness, Flexibility
Zara’s Three principles
STP Strategic
Conclusion
본문내용
“You need to have
five fingers touching the factory
and five touching the customer”
SCM
Flexibility
Responsiveness
ZARA have a short SCM.
So they have a ability to respond in quick changing
market’s Need.