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[생산운영관리] 크리스피 크림 도넛 생산관리(영문)에 대한 자료입니다.
목차
Introduction
Line Process
Expected/Actual effects
Service Process
Conclusion
본문내용
Overview of KrispyKreme
F ounded by Vermon Rudolph in 1937
leading branded retailer and wholesaler
of high-quality doughnuts
O ffer 20 varieties of doughnuts with coffee
and other beverages
2 96 KrispyKreme stores around the world
P artnership with Bubel/Aiken Foundation
D onate $500,000 to the International Storytelling Center
KrispyKreme Brand Elements
Original
glazed
doughnut
Doughnut
-making
Theater
Hot
Doughnuts
Now
Community
Relationship
ToDay
Listed stocks in NASDAQ
Opened first store in Korea in order to enter Asian Market
Opened 20 stores only in Korea
Revenue : About 30billion won (Korean Market)