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분야
ppt2.Why?
3.What?
4.Mission and Vision
5.Situation analysis
6.Customer Environment
7.External Environment
8.Competition Map
9.PESTLE Analysis
10.PLC
11.SWOT
12.4P
13.Marketing implementation / Conclusion
Soju is a demandable product which makes very competitive in the market. However the fact that Jinro has been one of the leading company in Korea in Soju industry has made us very curious in what and how they could have achieved such a success.
In personal respective, I find it rather bitter drinking Soju and not only that it is very unhealthy, but people tend to drink it a lot. We were wondering if the marketing has got anything to do with the reasons.
Mission and vision
Vision
In order to strength the basis on China, Jinro has made 10 new distribution areas including Jilin, Tianjin, Yunnan, and so on.
new events and marketing activities, Jinro will keep up with the consumer's trends in local and with continuous studies, they will keep the best quality. Various beverage like 'MAE HWA SOO', will increase satisfaction on consumers and Jinro will be loved as 'People's industry'.
