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분야
pptⅡ. Domestic drinks industry / Market introduction
Ⅲ. Whole introduction of Domestic beer market
Ⅳ. Value chain
Ⅴ. SWOT analysis / 4P strategy
Ⅵ. STP strategy
Ⅶ. Michael Porter's Five-Forces Model
Ⅷ. Conclusion
• 1933.08 The first beer company
establishment of domestic
• 1993.05 New goods HITE
beer development marketing
• 2001.06 Hite brand keeper service introduction
• 2002.05 10 billion bottle breaking of sales of Hite beer
• 2003.10 Eating water 'Pyuriseu' launch
• 2004.02 'Prime pet' launch
• 2004.10 Affiliate Hite Soju sale
• 2005.06 Merger contract with Jinro
Ⅱ. Domestic drinks industry introduction
Beer is very important position as tax income because ratio of drink tax holds in tax savings of our country.
Public of drink industry
grains policy
commodity price policy
people health hygiene
defense industry
Liquor tax contributing to national economies
Free trade of grain by WTO sailing
