소개글
[글로벌기업관리] 시멕스 사례분석(영문)에 대한 자료입니다.
목차
Introduction on CEMEX
Industry overview
Why globalization? What benefits?
Outperforming its competitors
Sequence of entering foreign markets
New strategy
Conclusion
본문내용
Country level managers reported directly to regional directors where as competitors as Holderbank had an extra layer of area managers between regional and country managers
-> Direct communication
Vice presidents of 7-9 departments of a plant report (standardized format) every month to the country president and the regional manager
-> Quicker communication thanks to standardized reports
-> Continue assessment cause every month
Country president and Zambrano meet every month
-> More centralized than competitors
Structure divided in 3 regions: North America, South America and the Carribean, Europe and Asia
-> Efficient structure compared with competitors
How to manage this structure?
Thanks to IT !!! this is the big point !
.25% of sales in 1987 -> 1% in 1999
Heavy investments (satellite for example)
Top management can easily follow the activity of plants all around the world, thanks to daily reports