![[소비자행동론] 드라마장면을 통해 살펴본 소비자행동 분석(영문)-1](http://images.happyhaksul.com/thumb/414/413670-0001.gif)
![[소비자행동론] 드라마장면을 통해 살펴본 소비자행동 분석(영문)-2](http://images.happyhaksul.com/thumb/414/413670-0002.gif)
![[소비자행동론] 드라마장면을 통해 살펴본 소비자행동 분석(영문)-3](http://images.happyhaksul.com/thumb/414/413670-0003.gif)
![[소비자행동론] 드라마장면을 통해 살펴본 소비자행동 분석(영문)-4](http://images.happyhaksul.com/thumb/414/413670-0004.gif)
![[소비자행동론] 드라마장면을 통해 살펴본 소비자행동 분석(영문)-5](http://images.happyhaksul.com/thumb/414/413670-0005.gif)
![[소비자행동론] 드라마장면을 통해 살펴본 소비자행동 분석(영문)-6](http://images.happyhaksul.com/thumb/414/413670-0006.gif)
![[소비자행동론] 드라마장면을 통해 살펴본 소비자행동 분석(영문)-7](http://images.happyhaksul.com/thumb/414/413670-0007.gif)
![[소비자행동론] 드라마장면을 통해 살펴본 소비자행동 분석(영문)-8](http://images.happyhaksul.com/thumb/414/413670-0008.gif)
![[소비자행동론] 드라마장면을 통해 살펴본 소비자행동 분석(영문)-9](http://images.happyhaksul.com/thumb/414/413670-0009.gif)
![[소비자행동론] 드라마장면을 통해 살펴본 소비자행동 분석(영문)-10](http://images.happyhaksul.com/thumb/414/413670-0010.gif)
분야
ppt-The Man Who Can’t Get Married
-Problem Recognition theory
-MAO theory
-Environmental Influence theory
-Attitudes theory
-CONCLUSION
The Man Who Can’t Get Married
There is a man who can’t get married
in spite of he is over 40 years old.
The drama shows life of single with fun and love.
Ideal states & Actual states
▶Doesn't perceive a problem
→ Low Motivation
Motivation
▶Behavior for decline perceived risk
Ability
▶He lives single life and rich enough to afford a life.
