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[소비자행동론] 무한도전 속 소비자행동론(영문)에 대한 자료입니다.
목차
-Introduction
-OB Team Analysis
1. Buying Soy Sauce
2. Buying Fishes
-YB Team Analysis
1. Buying trotter
2. Buying cooked food
-Conclusion
-Reference
본문내용
- Introduction
Why we choose “무한도전”?
Two Groups
We focused on the knowledge and experience gap between two groups
1. OB Team Analysis
(1) Buying Soy sauce
Myung-soo said like this "More expensive, more delicious."
Relevant theory
1. The difference of values
2. Level of experience
3. Price inference
참고문헌
Consumer behavior 4th
Hoyer/MacInnis