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분야
pptx2. Situational Analyses
3. Key Statement – Dual Brand Strategy
4. Strategy Formulation
5. Strategic Recommendations
Slogan-New World, New Thinking
Lenovo strives to be a new world company that makes award-winning PCs for our customers.
Lenovo operates as a company uninhibited by walls or organizational structures using worldsourcing to harness the power of innovation across our global team.
Lenovo designes innovative and exciting products and services to meet our customers’ needs.
Acquisition IBM
At the individual level is envisaged the development of computing power officially released the first PC(1981)
The PC era and the beginning
ThinkPad birth (1992)
In the field of personal computing in the continuous development and innovation
11 Chinese computer technology have begun to venture (1984)
To achieve a number of major technological breakthroughs, the development of Chinese Han-style card associations to launch the associated application completely innovative technology (2003)
Landed on China's IT industry
Occupy the first eight years of China's market share position (2004)
IBM completed the acquisition of personal
computer division (2005)
Become the world leader in PC market
