소개글
[국제경영론] 한국타이어 국제경영사례-영문레포트에 대한 자료입니다.
목차
1. Introduction of the Company
2. Why Europe?
3. Why Hungary?
4. Introduction of Hungary
5. Entry Strategy
본문내용
General Information of the Company
· HK Tire Corporation
1. HK?
- Involves 2 Korean companies : HanKook and KumHo
2. Two companies invested equally
Why did they make HK?
(Chart)
Why did they make HK? (2)
(graph)