분야
pptⅠ. Company Overview
Ⅱ. External Analysis
Ⅲ. Company Analysis
Step2. Strategy
Ⅳ. Direction of Strategy
Ⅴ. Specific Strategy
Ⅵ. Evaluation of Strategy
Ⅶ. Strategy Timeline
√ Ship building industry is highly sensitive with the world economy
▶ Supply & Demand
Production Capabilities
▶Price
Clarkson Vessel Price Index (YR1987=100)
Price trends on the major types of ships
Ocean Development Market
▶ Expected Oil Production
▶ Expected Investment
▶ Expected Gas Production
New Trend Forecasting
▶Create new demands
Ex> SHI(Samsung Heavy Industries)
Ability to Design
Determining the kinds of ships the company can build
