분야
pptxEnvironmental Scanning & Trend
Contents
Natuur’s Problem points
Solutions (Marketing Plan)
4p Marketing Mix
Conclusion
increase competitive advantage
Primary Target – Females between 20~30
Pursuit of Value → High quality brand, Diversification, Well-Being
Designing a facility where customers do only eat ice cream but also
Comfortably converse and enjoy culture
Broad and comfortable facility
Facility where customer’s can enjoy culture
Weakness
(Segmentation Development)
- Low brand awareness
- Availability of the stores – lack of location advantage
- Over pricing of products??
- Lack of variety in menu items
- Lack of services and menu focusing on children
- Lack of service for Sit-in customers
- Perception of brand design is unfavorable
- Interior of store unsuitable for target market
- Lack of communication with customers
Increase brand identity/Promote brand image
Promote brand awareness
Increase customer favorability towards other items
Increase sales of other items apart from ice cream
Attract new customer market
What Type of Ice cream Do they WANT??
