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[소비자행동론] 연인의 소비 행동 패턴 분석(영문)에 대한 자료입니다.
목차
Background Secondary Research
Definition of dating
Procedures / Primary Research
- How Chosen Sample
- Sample Size
- Data Collection Method
Result
Tastes change side
Management of expenditure side
Cognition about couple product, service
Sensitivity about the price
Conclusion
Changing of behavior by love period
Change of attitude and taste.
New findings. - comparison with past
본문내용
Definition of dating
Love is that most people experience universally, it is subject that pull our main interest routinely scintifically. In particular, if see in development psychologic standpoint, one of important task that should achieve in adolescence develops feeling of closeness with reason. Dating, it means relationship that do not have any contractive meaning or charge on understanding between couples who are not married. Because marriage was common on most societies today, other sex social intercourse was one of important social activity during adult early on adolescence latter half naturally. Generally, all of the man and woman think other sex social relationship phase zero for marriage before marriage (Ho Chul Kang, 1985). Therefore, forms relation that intimate through other sex social intercourse and studies part which is expected between the opposite sex and socialize marriage role ultimately. (Clayton, 1979; Jorgensen, 1986; Knox, 1979)
According to . romantic love occur in age 19~20. In romantic love step people can evaluate properly so they can understand each other’s advantages and disadvantages. Therefore they likely to compensate their complain by other’s characteristic.
Also romantic love does not mean “meeting anyone” but It means choosing and fixing someone who ever met. In this step couples tend to be only with him or her rather than to be with other people.
According to this theory couples are spend their time with their lovers. So their girl or boy friend will affect not only their life but also their consumption patterns.