소개글
nike 나이키 마케팅전략(영문)에 대한 자료입니다.
목차
*Nike History
* Marketing Evolves
* Marketing strategy
* Product Innovation
* Marketing Innovation
* Discussion
본문내용
Niketown, which would earn numerous architectural design and retail awards and spawn more than a dozen other Niketown locations around the USA and internationally.
1998
New ventilation system
60-hour weeks
National average salary
Reebok created signature
show lines for rap stars Jay-Z and 50cent
The connection between sports and music to a global youth culture,
the location of it to start the part of the Reebok.
3. You may know that Nike is officer sponsor of Olympic
or World cup. But it is misunderstanding.
2010 World cup and Vancouver winter Olympic are
not sponsored by Nike but Adidas. What effect would
Nike becoming an officer for Olympic or World cup?