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분야
ppt② Market Analysis
③ Marketing Strategy
- STP Strategy
- 4P Mix
④ Financial
⑤ Summary
⑥ Q & A
Market Scale : $ 125billion And market is growing continuously.
The beer 49% of the market, Whisky 31%, The wine 14%
Japanese Sake, Chinese liquor from East Asia is growing continuously.
Bud-wiser > Miller > Moulson Coors
3 major beer companies account for
80% of the market share
Invent U.S. style
‘Makgulry’
Through R&D
Analyze Market
And product,
Analyze
Segmentation
Target
Positioning
4P Mix
&
Marketing Mix
Strong
Success!
