분야
pptxCompany Introductions
The reasons for selecting OB
[Main Subject]
Environmental Factors
Marketing Strategy
STP
4Ps
SERVICE
CRM
SWOT
[Conclusion]
Problems
Suggestions
OB: Branching out all over the world- 70 percent of south Korea’s beer exports.- A variety of beer : Cass, OB Blue, other beer- Hong Kong, Japan, USA, Mongolia
Oriental Brewery also Provides Beers of World Citizens!
- Supplying a variety of import beers- Beck’s, Hoegaarden, Bud Weiser, Lowenbrau, reffe
Our country’s beer Market : oligopoly market.- Competing with HITE and OB Beer to be NO.1.
OB beer is falling in the Market.- Absence of discriminative brand images.- Absence of product concept.
Social Environment - Population : Increasing the proportion of drinkers- Age Characteristics : Young people tends to be low loyalty
- Gender Characteristics : Growing social activities of women
- Regional Characteristics : Local people has a very conservative
- Income Changes : The same pattern with beer’s consumption
