분야
ppt- Company background
2. Evaluating online effectiveness
- Identity
- Meaning
- Response
- Relationships
3. Solution
- Nokia vs. Samsung
i) Identity
Brand awareness
The acceptability of the brand and builds the perception of the firm within the target market
The level of consumer satisfaction and it reflects overall consumer behavior towards a brand
Customers’ personal opinions and evaluations with regard to the brand
The ways in which the product or service attempts to meet customers’ functional needs
-The global brand for Nokia’s internet services
-Services are accessible by mobile device or PC
-Ovi SDK platform enables 3rd parties to make use of Nokia’s services (Deutsche Bahn, Lonely Planet, Associated Press, National Geographic, etc.)
-Challenging big IT companies such as Google, Apple and Microsoft
-Maps
-browse places, plan trips, save locations
-Ovi Maps Player API for developers
-a response for Google Maps
-Store
-applications, games, movies, etc.
-for content developers Nokia offers 70% revenue
-a response for Apple App Store
-Music
-unlimited downloads by ”Comes With Music”
-a response for Apple iTunes
-Calendar & contacts
-Sharing photos and videos
-File storage
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