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[마케팅] Competing in the Chinese Automobile Industry(중국자동차 산업 속 경쟁)(영문)에 대한 자료입니다.
목차
Growing Chinese market
The Present and Future of Automakers in China
The Leading Players In China
Volkswagen
GM
Peugeot
Honda
본문내용
Until the 1970s China had planned economy
Then the government realized that their vehicles were inefficient, unattractive, unreliable
Importing would drain currency reserves
Modernize the automobile industry
Attract foreign direct investment joint venture
Early 1980s to 1990s, many global automakers hesitant to enter China’s automobile industry
Toyota turned down the offer and
established JV with the U.S. instead
Only three companies established JVs
Volkswagen, American Motors, and Peugeot.
Automobile companies faced with crisis due
to recession and overcapacity
940 vehicles out of 1000 residents in the
United States.
In 2006, only 10 vehicles per 1000 residents
in China.
Notable Public Automobile Companies
Shanghai Automotive Industries (SAIB)
- Largest car producer in China
- Partner of both General Motors & Volkswagen
- Bought Nanjing Automobile Company
- Owns 51% stake of SsangYong Motor Company
and some share of Daewoo Motors
First Auto Works (FAW)
- Second largest car maker in China
- Strong government support of FAW cars
- 30 wholly-owned units and 17 holding companies
- Total assets of 117 billion yuan and 129,492 employees
- Partnership deals with Volkswagen, Audi, Mazda and Toyota